What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process that increases a website’s rankings in search engine results and subsequently increases site traffic and revenue. For example, a photography business would want to appear as the first search result whenever a potential customer searches for the phrase “photography services” in Google. Our SEO link building tactics revolve around the most prominent search engine, Google, which is a quality niche related content search engine. Pursue Solutions works directly with some of the most established SEO agencies in the Southern California area to provide clients with the most effective and comprehensive SEO solutions. Through dozens and dozens of tests, we have been able to successfully formulate an effective SEO strategy that has proven to be effective time and time again. This strategy coupled along with proper on-page optimization shows to be an extremely effective method in increasing rankings and authority in the top search engines.



Our Approach to SEO Marketing

Phase 1

Consultation & Research

Phase 2

Website Audit Begins

Phase 3

Discuss Audit Findings

Phase 4

Implement SEO Strategy

Phase 5

Monthly Tracking Report

During our initial consultation, we will learn about your business. We want to get to know you, your offerings, your strengths, your competition, and your goals so we can begin analyzing your website. If you do not already have a website, then you may click here to learn about our website services. If you already have a website then our SEO experts will begin an in-depth website audit. They will systematically go through your entire website, page for page, while making detailed notes on what is good, but more importantly, what needs to be improved. Our SEO experts will use specially designed software to run back-end tests to identify important information about your website. They will also identify exactly what keywords and keyword phrases drive prospective customers to your website. In addition, they will assess each of your webpage’s title tags, meta tags, page copy, page title, and alt attributes which are all variables for creating an effective SEO marketing strategy. Our SEO experts will also review your websites URL structure and identify opportunities to include keywords to help rank your website. They will assess the entire navigation structure of your website as well as perform a duplicate copy check to assure that your webpage is not de-ranking due to duplicate errors. Once we have compiled our findings, we will setup a call with you to discuss the website audit report and present a custom SEO marketing strategy for immediate implementation. Thereafter, we will provide you with monthly analytics reports to track our progress and help drive more customers to your website!

Website Audit 30-Day Process


Check Backlinks & Keywords20%



Check Site Titles & Metadata40%



Check URLs & Site Navigation60%



Check Website for Duplicates80%



Website Audit Complete100%